4 Reasons Cracker Barrel Is Losing Customers

[{"selector":"#anim-3d88aa24-d787-42a0-b1ff-2f2565c262b0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.433593625203848%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Cracker Barrel increased prices by 8.8% and 8.7% in the third and fourth quarters.

[{"selector":"#anim-fe33fdc8-aa65-4b43-8f75-b22e4e80c340 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.39843737499052%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Officials denied that price gouging caused the decline in traffic, but suggested otherwise.

[{"selector":"#anim-302d0722-a8f5-49c2-905c-e8f96fe3106c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.59374990044751%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A decline in traffic may be due to a decrease in marketing effectiveness.

[{"selector":"#anim-cecba9c9-312d-4a1b-a646-fdff7a9ecefe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.240844612732676%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Cracker Barrel tried to promote the bargain menu but faced challenges.

[{"selector":"#anim-0d43d374-711a-4c8f-86c4-3b2259ff52b1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.982954417923928%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Repeat customers want not just good food but also a great dining experience.

[{"selector":"#anim-41604f0a-85a2-4459-a667-fae7ebb6cadb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.39843737499052%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Cracker Barrel is investing in hiring and improving hospitality services.

[{"selector":"#anim-36d9c342-1945-48fc-8d2b-0f0dbf795a4f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.240844612732676%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Visitor experience declined during COVID-19, prompting improvements.