4 Reasons Cracker Barrel Is Losing Customers
Cracker Barrel increased prices by 8.8% and 8.7% in the third and fourth quarters.
Officials denied that price gouging caused the decline in traffic, but suggested otherwise.
A decline in traffic may be due to a decrease in marketing effectiveness.
Cracker Barrel tried to promote the bargain menu but faced challenges.
Repeat customers want not just good food but also a great dining experience.
Cracker Barrel is investing in hiring and improving hospitality services.
Visitor experience declined during COVID-19, prompting improvements.