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BYRON ALLEN, PLAINTIFF, IS SEEKING $10 BILLION IN DAMAGES
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McDonald's is being sued by plaintiff Byron Allen for $10 billion in damages due to "intentional discrimination."
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After media attention, McDonald's is being sued for a sizable sum of money.
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Fast food chain allegedly discriminated against black-owned media outlets, according to magnate Byron Allen.
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The fast food juggernaut is being sued for $10 billion by Allen, owner of Allen Media Group, who alleges the corporation has refused to advertise.
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On the The Weather Channel and Comedy Central channels owned by his Entertainment Studios Networks and Weather Group.
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Only $5 million of McDonald's $1.6 billion annual advertising budget, according to Allen, is allocated to media sources serving African Americans.
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Only $5 million of McDonald's $1.6 billion annual advertising budget, according to Allen, is allocated to media sources serving African Americans.