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McDonald's is being sued by Byron Allen for $10 billion for advertising.
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McDonald's is facing a $10 billion lawsuit from Byron Allen for failing to run advertisements in Black-owned media.
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According to legal documents, Allen and his business, Allen Media Group, will argue in court that McDonald's broke civil rights legislation.
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Only $5 million of McDonald's $1.6 billion annual advertising budget, according to Allen, is allocated to African American-owned media.
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and "refuses to promote" on his networks, such as Comedy.TV and the Weather Channel.
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The media mogul claims that McDonald's has demoted his TV networks to a "African-American tier" with lower budgets.
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This is about black-owned businesses in the US economy," Allen said on Thursday.
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McDonald's robs black customers of billions while making meagre restitution.