The Nation's Largest Coffee Chain's Newest Initiatives

[{"selector":"#anim-7c2529b1-b3e6-4d90-8eba-740e313746e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.8651682836533165%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Nation's Largest Coffee Chain's Newest Initiatives

[{"selector":"#anim-985d4d91-b6ac-41b2-9e59-f84f3f93f37f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Appear to Have Been Designed Specifically to Drive Away Customers

[{"selector":"#anim-9f53f714-5648-4d45-803e-24bcae036482 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The largest coffee business in the United States—the one that has long been referred to as the nation's "third spot"—might seem incongruous.

[{"selector":"#anim-e069e209-bfac-4de1-ac14-0e37133a5d9f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Between home and work—has chosen to make adjustments that make the place less welcoming.

[{"selector":"#anim-747af312-3cab-429c-a842-d31ea527066f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.860658990875462%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] You can still get an iced coffee, a pink refresher, or a massive, custom-made slushie with coffee flavouring, for example.

[{"selector":"#anim-94ed287b-24bc-4cbb-b499-12fdad21c0bb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.808345386523302%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] But if there are no seats, outlets, or restrooms, is it really a coffee shop?

[{"selector":"#anim-d2283bc1-3e54-432d-ad7b-d996c8e80fed [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.608706290504124%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It goes without saying that I'm speaking to Starbucommunityks, a company that has handled recent blows to its reputation with class and skill.

[{"selector":"#anim-08fdb804-e2ab-4928-8b9b-963e4f0bf7d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The response of a woman to a $30 slice of cake in Paris was spot on. Learn more